@import"https://fonts.googleapis.com/css2?family=Golos+Text:wght@400;500;600;700&display=swap";:root{font-family:Golos Text,Arial,sans-serif;color:#26382e;background:#fafaf6;font-synthesis:none;--green:#24704f;--dark:#163f30;--line:#dbe1d7;--muted:#6b796d}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0}button,input,select{font:inherit}button,a{touch-action:manipulation}button{cursor:pointer;color:inherit;border:0}button:disabled{opacity:.4;cursor:default}a{color:inherit;text-decoration:none}button:focus-visible,a:focus-visible,label:focus-within,input:focus-visible,select:focus-visible{outline:3px solid #7caa5c;outline-offset:4px}::selection{background:#c5deba}header{background:#fafaf6ed;-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px);position:sticky;top:0;z-index:20;border-bottom:1px solid var(--line)}.header-inner{max-width:1120px;margin:auto;min-height:92px;display:flex;align-items:center;justify-content:space-between;gap:24px}.logo{display:flex;align-items:center;gap:12px;font-size:18px;font-weight:700;letter-spacing:2px;line-height:1.1}.logo>div>span{display:block;font-size:12px;letter-spacing:6.6px;margin-top:5px}.logo-mark{font-family:Golos Text,sans-serif;font-weight:800;font-size:52px;letter-spacing:-8px;line-height:1;position:relative;width:36px;display:block;transform:rotate(-10deg);color:var(--green)}.logo-mark>span{display:block;width:7px;height:7px;background:#90ad72;border-radius:50%;position:absolute;top:4px;right:0}.header-label{font-size:16px;color:var(--muted)}.header-actions{display:flex;align-items:center;gap:26px}.research-btn{background:transparent;display:flex;gap:9px;align-items:center;font-size:17px}.button{display:inline-flex;align-items:center;justify-content:center;gap:10px;background:#edf1e8;border:1px solid #dce3d6;padding:15px 21px;font-size:17px;font-weight:550;border-radius:6px;transition:background .2s,transform .2s}.button:hover{background:#dce8d3;transform:translateY(-2px)}.button.primary{background:var(--dark);color:#fff}.button.cream{background:#ebefdb;color:var(--dark);border-color:#ebefdb}.button.outline{background:transparent;border-color:#6e8b78;color:#fff}.header-pdf{padding:10px 17px}.icon-btn{display:flex;align-items:center;justify-content:center;width:44px;height:44px;border-radius:50%;background:transparent}.icon-btn:hover{background:#e9eee2}.menu-btn{display:none}.reading-progress{position:fixed;height:3px;top:0;left:0;background:#83a967;z-index:50}main,footer{max-width:1120px;margin:auto}.hero{padding-top:65px}.eyebrow{font-size:13px;font-weight:650;letter-spacing:1.5px;line-height:1.6}.hero>.eyebrow{display:flex;align-items:center;gap:10px;color:#55715a}.dot{width:7px;height:7px;border-radius:50%;background:#5b965b;box-shadow:0 0 0 5px #e8eedf}.edition{margin-left:auto;letter-spacing:1px;font-size:12px}.hero-title{display:flex;align-items:flex-end;justify-content:space-between;gap:25px;padding-top:25px}h1,h2,h3,h4{font-family:Golos Text,Arial,sans-serif}h1{font-size:clamp(46px,5.35vw,68px);line-height:1.13;letter-spacing:-3.1px;font-weight:650;margin:0}h1 em{font-style:normal;color:#3c7650}.hero-bottom{display:flex;align-items:center;justify-content:space-between;margin:24px 0 45px}.hero-bottom p{font-size:20px;line-height:1.6;max-width:650px;margin:0;color:#647064}.round-link{width:60px;height:60px;border:1px solid #c6d0bf;border-radius:50%;display:grid;place-items:center;transition:background .2s}.round-link:hover{background:#e2ecd7}.hero-panel{position:relative;border-radius:10px;background:var(--dark);color:#f4f6e9;display:grid;grid-template-columns:1fr 1fr;min-height:410px;padding:44px 48px;overflow:hidden}.light{color:#b5c6a4}.hero-panel h2{font-size:36px;line-height:1.24;font-weight:500;letter-spacing:-1px;margin:20px 0}.hero-panel p{font-size:18px;line-height:1.65;color:#c5d2bd;margin:0}.brands{display:flex;gap:32px;align-items:center;margin-top:30px}.brands b{font-size:20px;letter-spacing:1px}.brands b:last-child{font-style:italic}.ecosystem{position:relative;min-height:310px;display:grid;place-items:center}.orbit{position:absolute;border:1px solid #63836766;border-radius:50%;width:230px;height:230px;transform:rotate(-25deg)}.orbit-two{width:310px;height:310px}.orbit-three{width:400px;height:400px}.eco-core{width:170px;height:170px;border:1px solid #a4bd8a;background:#2e573e;box-shadow:0 0 70px #b0d19117;border-radius:50%;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;text-align:center;z-index:1}.eco-core strong{font-size:18px;font-weight:500;line-height:1.4}.eco-label{position:absolute;font-size:11px;color:#b8c9a9;letter-spacing:1.3px}.label-top{top:8px;left:50%;transform:translate(-50%);white-space:nowrap}.eco-tag{position:absolute;background:#e7edd9;color:#284d35;padding:11px 16px;border-radius:5px;font-size:16px;display:flex;align-items:center;gap:18px;z-index:2;box-shadow:0 5px 20px #08241533}.tag-a{left:0;top:80px}.tag-b{right:-12px;top:150px}.tag-c{left:25px;bottom:45px}.document-layout{display:grid;grid-template-columns:240px minmax(0,790px);gap:90px;align-items:start;margin-top:90px}.aside-inner{position:sticky;top:128px}aside{height:100%;position:relative}.aside-inner>.eyebrow{padding:0 0 19px;color:#829080}nav{display:flex;flex-direction:column;gap:4px}nav a{display:flex;align-items:baseline;gap:12px;color:#788174;font-size:15px;line-height:1.4;padding:10px 9px 10px 0;border-right:2px solid transparent;transition:color .2s}nav a>span{font-size:12px;color:#8c9786;font-variant-numeric:tabular-nums}nav a.active{color:var(--dark);border-right-color:var(--green);font-weight:650}nav a.active>span{color:var(--green)}nav a:hover{color:var(--green)}.aside-download{border-top:1px solid var(--line);margin-top:26px;padding-top:22px}.aside-download button{display:flex;align-items:center;gap:9px;text-align:left;font-size:15px;line-height:1.5;background:transparent;padding:0}.aside-download>span{display:block;font-size:12px;color:#81907e;margin:10px 0 0 28px}article{min-width:0}section{padding:0 0 80px;margin-bottom:65px;border-bottom:1px solid var(--line);scroll-margin-top:120px}.chapter-label{display:flex;gap:15px;align-items:baseline;margin-bottom:25px}.chapter-label>span{font-family:Golos Text,sans-serif;font-size:18px;color:#759164}.chapter-label h2{font-size:16px;font-weight:500;margin:0;color:#69805e}.prose{font-size:18px;line-height:1.65;overflow-wrap:break-word}.prose h3{font-size:32px;line-height:1.3;letter-spacing:-.8px;font-weight:600;margin:44px 0 25px}.prose>h3:first-child{margin-top:0;font-size:38px}.prose p{margin:0 0 24px}.prose strong{font-weight:650}.prose>p.callout{background:var(--dark);color:#f4f6e9;border:0;border-radius:8px;padding:28px 32px;margin:35px 0;font-size:18px;line-height:1.6;print-color-adjust:exact;-webkit-print-color-adjust:exact}.prose>p.callout>strong{font-weight:550}.prose li{padding-left:6px;margin:12px 0}.prose ul{padding-left:22px;margin:26px 0}.prose li::marker{color:#6e9460}.prose p>em:only-child{display:block;font-style:normal;font-size:13px;color:#7c8778;line-height:1.65}.prose a{text-decoration:underline;text-decoration-color:#a4b69a;text-underline-offset:4px}.prose a:hover{color:var(--green)}.prose code{font-size:16px;display:inline-block;background:#edf1e6;padding:7px 12px;border-radius:4px;max-width:100%;overflow:auto}.prose hr{border:0;border-top:1px solid var(--line);margin:45px 0}table{border-collapse:collapse;width:100%;font-size:16px;line-height:1.5;margin:25px 0}th{background:#edf1e7;text-align:left;font-weight:600;padding:16px;border-bottom:1px solid #c9d5c1}td{padding:16px;border-bottom:1px solid var(--line)}td:not(:first-child),th:not(:first-child){text-align:right}tbody tr:last-child{background:#f0f3e9}.prose table{font-size:16px}.visual{border:1px solid #d9e2d0;background:#f0f4e9;padding:30px;border-radius:8px;margin:30px 0 42px}.visual-head{display:flex;justify-content:space-between;gap:18px;align-items:flex-start}.visual h3{font-size:36px;line-height:1.25;font-weight:550;letter-spacing:-1px;margin:10px 0 0}.visual h3>span{font-size:16px;letter-spacing:0;font-family:Golos Text,sans-serif;font-weight:400}.visual-head>div>p{font-size:16px;color:var(--muted)}.segmented{display:flex;gap:3px;background:#e2e9da;border-radius:5px;padding:4px}.segmented button{background:transparent;border-radius:3px;padding:9px 12px;font-size:14px}.segmented .selected{background:#fff;box-shadow:0 1px 3px #12362215}.bars{margin:32px 0}.bar-row{margin:22px 0}.bar-row>div:first-child{display:flex;justify-content:space-between;gap:15px;font-size:17px;margin-bottom:9px}.bar-row b{font-weight:550}.bar-track{background:#e0e7d8;height:13px;border-radius:2px;overflow:hidden}.bar-track>span{display:block;height:100%;transition:width .6s ease}.source{font-size:12px;color:#72816b;line-height:1.65;margin:22px 0 0}.text-btn{display:inline-flex;align-items:center;gap:12px;color:var(--green);background:transparent;padding:0;font-size:16px;font-weight:550}.demand>.text-btn{border-top:1px solid #d3ddc9;padding-top:22px;margin-top:22px;display:flex;width:100%;justify-content:space-between}.case-heading{border-bottom:1px solid var(--line);padding:26px 0}.case-heading>div{display:flex;align-items:center;justify-content:space-between;gap:10px;font:500 26px Golos Text,sans-serif;margin-top:20px}.case-heading b{font-family:Arial;color:#276ca3;letter-spacing:1px;font-size:30px}.stat-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;padding:30px 0}.stat-grid>div+div{border-left:1px solid var(--line);padding-left:20px}.stat-grid strong{font:550 30px Golos Text,sans-serif;letter-spacing:-1px;display:block;color:var(--green)}.stat-grid span{display:block;font-size:13px;line-height:1.7;margin-top:12px;color:#70806a}.photo-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:10px 0 35px}.photo-slot{min-height:280px;background:#e5eadd;position:relative;border-radius:5px;padding:24px;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden}.photo-slot:before{content:"";position:absolute;inset:12px;border:1px solid #c3cfb5;pointer-events:none}.photo-cross{font-size:42px;font-weight:300;color:#859b72}.photo-slot h4{font-size:22px;font-weight:500;line-height:1.4;margin:8px 0}.photo-slot p{font-size:12px;line-height:1.5;color:#748466}.photo-upload{display:flex;align-items:center;gap:8px;font-size:13px;cursor:pointer;position:relative;padding:9px;background:#fafbf3e8;align-self:flex-start;margin-top:16px;border-radius:3px;z-index:1}.photo-upload input,.import-bar input{position:absolute;inset:0;opacity:0;width:100%;cursor:pointer}.photo-slot.has-photo{padding:15px;justify-content:flex-end}.photo-slot img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.photo-slot .upload-error{background:#fff;padding:5px;position:relative;z-index:2}.timeline{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid #a6b89b;margin:40px 0}.timeline>div{padding-top:18px;position:relative}.timeline>div:before{content:"";width:8px;height:8px;background:#4e8052;border-radius:50%;position:absolute;top:-5px}.timeline b{font:600 24px Golos Text,sans-serif}.timeline span{display:block;font-size:13px;line-height:1.6;color:#6a7d61;margin-top:8px}.revenue>p:not(.source){font-size:16px;color:#65795c}.columns{display:flex;align-items:flex-end;height:220px;justify-content:space-between;gap:15px;padding-bottom:22px}.columns button{position:relative;display:flex;align-items:center;flex-direction:column;justify-content:flex-end;height:100%;width:16%;background:none;padding:0;gap:12px;font-size:14px}.columns button>span{width:70%;background:#acc2a4;transition:background .2s;border-radius:3px 3px 0 0}.columns button.chosen>span{background:#2d7651}.columns b{font-weight:500}.columns small{font-size:10px;position:absolute;bottom:-18px}.forecast svg{width:100%;margin-top:25px}.forecast-pill{background:#dce7ce;border-radius:30px;padding:8px 13px;font-size:14px;white-space:nowrap}.forecast-tabs{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:10px}.forecast-tabs button{background:none;text-align:left;padding:16px 0;border-top:2px solid #cbd6bf;font-size:17px}.forecast-tabs button.selected{border-color:#35754d;color:var(--green)}.forecast-tabs span{display:block;font-size:12px;line-height:1.5;color:#7a876f;margin-top:8px}.flow{margin:25px 0 42px;border:1px solid var(--line);border-radius:6px;padding:28px}.flow>div{display:grid;grid-template-columns:repeat(2,1fr);gap:26px;margin-top:25px}.flow>div>div{position:relative;padding:18px;background:#f1f4eb}.flow>div>div>span{position:absolute;top:16px;right:16px;font-size:12px;color:#90a183}.flow svg{color:#5b8553}.flow h4{font-size:22px;margin:16px 0 9px;font-weight:550}.flow p{font-size:16px;line-height:1.6;color:#71806b;margin:0}.roadmap>.segmented{margin-top:22px;display:inline-flex}.roadmap h3{font-size:26px;letter-spacing:-.4px;margin:24px 0 16px}.roadmap>p:not(.source){font-size:18px;line-height:1.75;color:#65735d}.report-line{display:flex;gap:10px;flex-wrap:wrap;align-items:center;font-size:15px;border-top:1px solid #d5dfca;padding-top:22px}.report-line span{margin-left:32px;font-size:13px;color:#76866a}.model-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}.model-card{background:#f1f3e9;border:1px solid #d9e0cf;padding:26px;text-align:left;border-radius:6px}.model-card.selected{border-color:#426f42;background:#e8efdf;box-shadow:inset 0 3px #426f42}.model-card h3{font-size:26px;letter-spacing:-.6px;font-weight:550;line-height:1.3}.model-card p{font-size:17px;line-height:1.65;color:#6a7a61}.model-card .text-btn{font-size:14px}.model-detail{padding:26px 0 20px}.model-detail h4{font-size:24px;font-weight:550;line-height:1.4;margin:10px 0 20px}dl{font-size:16px;line-height:1.6}dl>div{display:grid;grid-template-columns:150px 1fr;gap:20px;padding:17px 0;border-bottom:1px solid var(--line)}dt{color:#718066}dd{margin:0}.closing{padding:55px 60px 60px;background:var(--dark);color:#f3f5e9;border-radius:8px;margin-bottom:55px}.closing h2{font-weight:500;font-size:42px;line-height:1.3;letter-spacing:-1px;margin:20px 0}.closing p{font-size:19px;color:#b6c7aa;line-height:1.7}.closing>div{display:flex;gap:14px;margin-top:28px}footer{display:flex;justify-content:space-between;align-items:center;gap:20px;padding:0 0 35px;font-size:12px;color:#829079}.footer-brand{display:flex;align-items:center;gap:14px;font-size:15px;font-weight:650;letter-spacing:1px;color:#3d5a3c}.modal-backdrop{position:fixed;inset:0;z-index:100;background:#0a261cc9;-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px);padding:40px 20px;display:flex;justify-content:center}.wordstat-modal{max-width:1080px;width:100%;background:#fafaf6;border-radius:12px;overflow-y:auto;padding:40px 48px;box-shadow:0 30px 150px #0005;outline:none}.modal-header{display:flex;justify-content:space-between;gap:20px;align-items:center}.modal-header h2{font-size:36px;font-weight:550;letter-spacing:-1px;margin:8px 0}.wordstat-modal>p{font-size:17px;color:#75816f}.wordstat-modal>p.source{font-size:12px}.research-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin:35px 0 0}.research-stats>div{border-top:1px solid #becdb3;padding-top:18px}.research-stats strong{font:500 36px Golos Text,sans-serif;color:var(--green);display:block}.research-stats span{display:block;font-size:15px;color:#718367;margin-top:8px}.notice{display:flex;align-items:flex-start;gap:20px;padding:24px;background:#eef2e7;margin-top:26px}.notice>svg{flex-shrink:0;color:#769366}.notice h3{margin:0;font-size:22px;font-weight:550}.notice p{font-size:16px;line-height:1.65;margin-bottom:0;color:#6a7b60}.import-bar{display:flex;align-items:center;gap:20px;margin:25px 0}.import-bar label{position:relative;cursor:pointer}.import-bar>span{font-size:13px;color:#76836c;overflow-wrap:anywhere}.mapping{padding:20px;border:1px solid var(--line);border-radius:5px}.mapping summary{cursor:pointer}.mapping>div{display:flex;gap:18px;flex-wrap:wrap;margin:20px 0}.mapping label{display:flex;flex-direction:column;gap:8px;font-size:15px;max-width:100%}select{padding:12px;border:1px solid #d2ddc7;background:#fff;border-radius:5px;color:#4b6341;font-size:15px;max-width:100%}.filters{display:flex;gap:12px;margin-top:28px;flex-wrap:wrap}.search-box{display:flex;align-items:center;gap:12px;border:1px solid #d2ddc7;border-radius:5px;padding:0 15px;flex:1;min-width:200px;background:#fff}.search-box input{font-size:17px;min-width:0;width:100%;padding:13px 0;border:0;outline:0;background:transparent}.results-head{display:flex;align-items:center;justify-content:space-between;gap:15px;font-size:14px;margin:20px 0}.table-scroll{overflow-x:auto;max-width:100%}.wordstat-modal table{margin:0;min-width:500px}.wordstat-modal td:nth-child(2){color:#78876d;font-size:14px}.wordstat-modal td{overflow-wrap:anywhere}.pagination{display:flex;justify-content:center;align-items:center;gap:25px;margin-top:25px;font-size:15px}.pagination button{background:#e5edda;padding:10px 15px;border-radius:3px}.error{color:#a33c25!important;background:#ffebe1;padding:15px;font-size:15px!important}.empty{padding:40px;text-align:center;color:#7b8670}section{animation:appear .6s ease-out both;animation-timeline:view();animation-range:entry 0 entry 15%}@keyframes appear{0%{opacity:.4;transform:translateY(15px)}to{opacity:1;transform:translateY(0)}}@media(max-width:1200px){main,footer,.header-inner{margin-left:35px;margin-right:35px}.document-layout{grid-template-columns:220px minmax(0,1fr);gap:45px}.hero-panel{padding:35px}.eco-tag{font-size:14px}.tag-a{left:-5px}.tag-b{right:-10px}.prose>h3:first-child{font-size:34px}}@media(max-width:950px){.header-label{display:none}.document-layout{grid-template-columns:1fr;gap:0;margin-top:65px}aside{display:none}article{max-width:790px;margin:auto;width:100%}.menu-btn{display:flex}.mobile-open{display:block;position:fixed;inset:92px 0 0;z-index:30;background:#fafaf6;height:calc(100dvh - 92px);overflow:auto;padding:28px}.mobile-open .aside-inner{position:static;max-width:500px;margin:auto}.mobile-open nav a{font-size:17px;padding:12px}.mobile-open nav a>span{font-size:14px}.ecosystem{transform:scale(.85)}.hero-panel h2{font-size:31px}.hero-bottom p{max-width:75%}.visual h3{font-size:31px}}@media(max-width:650px){html{scroll-padding-top:95px}main,footer,.header-inner{margin-left:22px;margin-right:22px}.header-inner{min-height:76px;gap:10px}.logo{font-size:14px;letter-spacing:1px;gap:8px}.logo>div>span{font-size:9px;letter-spacing:4.6px}.logo-mark{font-size:43px;width:30px}.header-actions{gap:10px}.research-btn{font-size:0;gap:0}.research-btn svg{width:23px;height:23px}.header-pdf{font-size:14px;padding:9px 11px;gap:6px}.icon-btn{width:34px;height:38px}.hero{padding-top:38px}.hero>.eyebrow{font-size:10px;letter-spacing:.8px}.edition{display:none}h1{font-size:43px;letter-spacing:-2px;line-height:1.16}.hero-title{padding-top:25px}.hero-bottom{margin:25px 0 32px;gap:20px}.hero-bottom p{font-size:17px;max-width:85%}.round-link{width:43px;height:43px;flex-shrink:0}.round-link svg{width:20px}.hero-panel{grid-template-columns:1fr;padding:30px 25px;min-height:unset;border-radius:6px}.hero-panel h2{font-size:31px;margin:18px 0}.hero-panel .eyebrow{font-size:10px}.hero-panel p{font-size:17px}.brands{gap:25px;margin-top:24px}.brands b{font-size:18px}.ecosystem{min-height:310px;transform:scale(.88);margin-top:28px}.orbit-three{width:350px;height:350px}.tag-a{left:-5px}.tag-b{right:-8px}.tag-c{left:15px}.document-layout{margin-top:55px}section{padding-bottom:48px;margin-bottom:44px;scroll-margin-top:95px}.chapter-label{gap:12px;margin-bottom:20px}.chapter-label h2{font-size:15px;line-height:1.5}.chapter-label>span{font-size:16px}.prose{font-size:18px;line-height:1.75}.prose h3{font-size:26px;margin:32px 0 20px}.prose>h3:first-child{font-size:30px;letter-spacing:-.7px}.prose p{margin-bottom:21px}.prose>p.callout{font-size:18px;padding:23px 24px;margin:27px 0}.prose table{display:block;overflow-x:auto;font-size:14px}.prose th,.prose td{padding:12px;min-width:105px}.prose td:first-child,.prose th:first-child{min-width:160px}.visual{padding:22px 18px;margin:25px 0 30px}.visual-head{flex-direction:column;gap:15px}.visual h3{font-size:30px}.visual h3>span{font-size:14px;display:block;margin-top:6px}.visual .eyebrow{font-size:11px}.bar-row>div:first-child{font-size:15px}.source{font-size:11px}.text-btn{font-size:15px}.stat-grid{gap:12px;padding:23px 0}.stat-grid>div+div{padding-left:12px}.stat-grid strong{font-size:21px;letter-spacing:-.7px}.stat-grid span{font-size:11px;line-height:1.5}.case-heading>div{font-size:20px}.case-heading b{font-size:24px}.case-heading>div>svg{width:23px}.case-heading .eyebrow{font-size:11px}.photo-grid{grid-template-columns:1fr}.photo-slot{min-height:285px}.timeline{gap:15px}.timeline b{font-size:22px}.timeline span{font-size:11px}.columns{gap:5px}.columns button{font-size:12px}.forecast-tabs{gap:6px}.forecast-tabs button{font-size:14px}.forecast-tabs span{font-size:11px}.forecast svg{overflow:visible}.forecast-pill{align-self:flex-end}.flow{padding:20px}.flow>div{gap:12px}.flow>div>div{padding:15px}.flow h4{font-size:18px}.flow p{font-size:14px}.roadmap .segmented{width:100%;justify-content:space-between}.roadmap .segmented button{font-size:13px;padding:8px}.roadmap h3{font-size:24px}.roadmap>p:not(.source){font-size:17px}.report-line{font-size:14px;line-height:1.5;align-items:flex-start}.report-line>svg{flex-shrink:0}.report-line span{margin-left:0}.model-grid{grid-template-columns:1fr}.model-card{padding:24px}.model-card h3{font-size:25px;margin:17px 0}.model-card p{font-size:17px}.model-detail h4{font-size:22px}dl>div{grid-template-columns:1fr;gap:7px}.closing{padding:35px 25px;margin-bottom:35px}.closing h2{font-size:29px;letter-spacing:-.7px}.closing p{font-size:17px}.closing>.eyebrow{font-size:10px}.closing>div{flex-direction:column;align-items:flex-start}.closing .button{width:100%;font-size:16px}footer{align-items:flex-start;flex-direction:column;gap:15px;padding-bottom:30px}.mobile-open{inset:76px 0 0;height:calc(100dvh - 76px)}.modal-backdrop{padding:0}.wordstat-modal{border-radius:0;padding:25px 20px}.modal-header h2{font-size:27px}.modal-header .eyebrow{font-size:10px}.wordstat-modal>p{font-size:15px;line-height:1.6}.research-stats{gap:10px;margin-top:25px}.research-stats strong{font-size:24px}.research-stats span{font-size:12px;line-height:1.5}.notice{padding:20px 15px;gap:12px}.notice h3{font-size:19px}.notice p{font-size:15px}.notice>svg{width:22px}.import-bar{align-items:flex-start;flex-direction:column;gap:12px}.import-bar label{width:100%}.results-head{align-items:flex-start;flex-direction:column}.filters select{flex:1}.filters .search-box{flex-basis:100%}.mapping select,.mapping label{width:100%}.wordstat-modal td,.wordstat-modal th{font-size:14px;padding:12px}.prose code{font-size:13px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}@media print{@page{size:A4;margin:24mm 22mm}html{scroll-behavior:auto}body{background:#fff;color:#203429;font-size:11pt}header,aside,.reading-progress,.round-link,.modal-backdrop,.photo-upload,.text-btn,.closing>div,.segmented,.forecast-tabs{display:none!important}main,footer{max-width:none;margin:0}.hero{padding:0}.hero h1{font-size:36pt;letter-spacing:-1.5px}.hero-title{padding-top:15px}.hero-bottom{margin:20px 0}.hero-bottom p{font-size:13pt;max-width:100%}.hero-panel{print-color-adjust:exact;-webkit-print-color-adjust:exact;padding:25px;min-height:270px;break-inside:avoid;grid-template-columns:1fr 1fr}.hero-panel h2{font-size:23pt}.hero-panel p{font-size:11pt}.ecosystem{min-height:250px;transform:scale(.7)}.hero-panel .brands{margin-top:15px}.document-layout{display:block;margin-top:35px}.prose{font-size:11pt;line-height:1.6}.prose h3,.prose>h3:first-child{font-size:20pt;break-after:avoid;line-height:1.3}.prose>p.callout{font-size:12pt;break-inside:avoid}.prose p,.prose li{orphans:3;widows:3}.chapter-label h2{font-size:10pt}section{animation:none!important;padding-bottom:25px;margin-bottom:30px}.visual,.flow,.model-feature,.photo-grid,.timeline,.stat-grid{break-inside:avoid;print-color-adjust:exact;-webkit-print-color-adjust:exact}.visual{padding:22px;margin:20px 0}.visual h3{font-size:23pt}.source{font-size:8pt}.photo-slot:not(.has-photo){display:none}.photo-slot.has-photo{height:210px}.columns{height:200px}.prose table{font-size:9pt;display:table}.prose th,.prose td{padding:9px}.prose table tr{break-inside:avoid}.closing{print-color-adjust:exact;-webkit-print-color-adjust:exact;padding:30px;break-inside:avoid;margin-top:30px}.closing h2{font-size:25pt}.closing p{font-size:12pt}footer{font-size:8pt;display:flex}.model-grid{grid-template-columns:1fr 1fr}.model-card h3{font-size:18pt}.model-card p,dl,.flow p{font-size:10pt}.flow h4{font-size:14pt}.prose a{color:inherit}a[href^=http]:after{content:" (" attr(href) ")";font-size:8pt;overflow-wrap:anywhere}.report-line{font-size:10pt}}nav a,.aside-download button{font-size:17px}.chapter-label h2{font-size:18px}.segmented button,.forecast-tabs span,.model-card .text-btn,.photo-upload,.timeline span,.stat-grid span,.report-line,.report-line span{font-size:16px}.flow p,.prose table,.forecast-tabs button{font-size:18px}.stat-grid span{line-height:1.6}.photo-slot p,.hero-panel .eyebrow,.eyebrow{font-size:14px}.header-label{font-size:17px}.visual h3>span{font-size:18px}.research-stats span,.notice p,.wordstat-modal td:nth-child(2){font-size:17px}.visual-head{flex-wrap:wrap}.model-grid{align-items:stretch}@media(max-width:650px){.chapter-label h2{font-size:17px}.prose table{font-size:16px}.segmented button,.roadmap .segmented button{font-size:15px}.stat-grid{grid-template-columns:1fr;gap:18px}.stat-grid>div{display:flex;gap:18px;align-items:center}.stat-grid>div+div{border-left:0;border-top:1px solid var(--line);padding-left:0;padding-top:18px}.stat-grid strong{font-size:29px;min-width:125px}.stat-grid span{font-size:16px;margin:0}.timeline{grid-template-columns:1fr;gap:20px;border:0;border-left:1px solid #a6b89b;padding-left:22px}.timeline>div{padding:0}.timeline>div:before{left:-27px;top:10px}.timeline span{font-size:16px}.flow>div{grid-template-columns:1fr}.flow p{font-size:17px}.flow h4{font-size:22px}.forecast-tabs span{font-size:14px}.forecast-tabs button,.report-line,.report-line span,.photo-upload{font-size:16px}.eyebrow,.hero-panel .eyebrow,.hero>.eyebrow,.closing>.eyebrow{font-size:12px}.research-stats{grid-template-columns:1fr}.research-stats>div{display:flex;align-items:center;gap:18px}.research-stats strong{font-size:28px;min-width:105px}.research-stats span{font-size:16px;margin-top:0}.model-card .text-btn{font-size:16px}.hero-panel .brands{gap:22px}}@media print{.stat-grid{grid-template-columns:repeat(3,1fr)}.stat-grid>div{display:block}.stat-grid span{font-size:9pt}.timeline{grid-template-columns:repeat(3,1fr);border-left:0;border-top:1px solid #a6b89b;padding-left:0}.timeline span{font-size:9pt}.flow>div{grid-template-columns:1fr 1fr}.flow p,.prose table{font-size:10pt}nav a,.chapter-label h2{font-size:10pt}.photo-upload{display:none}}.dataset-caption{margin-top:30px;padding-top:20px;border-top:1px solid var(--line)}.dataset-caption h3{font-size:24px;font-weight:550;margin:0 0 14px}.dataset-caption p{font-size:17px;line-height:1.6;color:#6a7b60}.filters>select:first-child{flex-basis:100%;max-width:300px}.results-head p{line-height:1.6}@media print{html,body{margin:0!important;padding:0!important}main,footer{width:100%;max-width:100%;margin:0!important;padding-left:0;padding-right:0}.document-layout,article{width:100%;max-width:100%;min-width:0}.prose table{width:100%;max-width:100%}.prose>p.callout{box-decoration-break:clone;-webkit-box-decoration-break:clone}}h1{letter-spacing:-1.4px}h2,h3,h4,.prose h3,.prose>h3:first-child,.visual h3,.model-card h3,.closing h2{letter-spacing:-.35px}@media(max-width:650px){h1{letter-spacing:-.8px}.prose{font-size:18px;line-height:1.65}}@media print{.prose{font-size:11pt;line-height:1.65}.hero h1{letter-spacing:-.6px}}.prose blockquote{margin:32px 0;padding:22px 28px;border-left:3px solid #759164;background:#f0f3ea;color:#36533e;border-radius:0 6px 6px 0;font-size:18px;line-height:1.65}.prose blockquote p{margin:0}.prose blockquote p+p{margin-top:16px}@media(max-width:650px){.prose blockquote{padding:20px 22px;margin:26px 0}}@media print{.prose blockquote{font-size:11pt;break-inside:avoid;print-color-adjust:exact;-webkit-print-color-adjust:exact}}.prose h4{font-size:24px;font-weight:600;line-height:1.4;letter-spacing:-.2px;margin:34px 0 18px;color:inherit}@media(max-width:650px){.prose h4{font-size:22px;margin:28px 0 16px}}@media print{.prose h4{font-size:15pt;break-after:avoid}}.prose h4 .point-number{color:var(--green)}.revenue .revenue-growth{font-size:48px;color:var(--green);margin-top:12px}.revenue .revenue-growth>span{font-size:24px}.revenue .revenue-unit{font-size:14px;color:var(--muted);margin-top:28px}.revenue .columns{height:260px;gap:12px}.columns .column-value{font-size:14px;font-style:normal;font-weight:550;white-space:nowrap;font-variant-numeric:tabular-nums;color:#36573d}.revenue .revenue-note{margin-top:8px}@media(max-width:650px){.revenue .revenue-growth{font-size:42px}.revenue .revenue-growth>span{font-size:22px;display:inline}.revenue .columns{gap:4px;height:240px}.columns .column-value{font-size:11px;letter-spacing:-.35px}}@media print{.revenue .columns{height:250px}.columns .column-value{font-size:9pt}.revenue .revenue-growth{font-size:30pt}.revenue .revenue-growth>span{font-size:16pt}}.case-heading .philips-logo{display:block;width:190px;height:40px;object-fit:contain}@media(max-width:650px){.case-heading .philips-logo{width:165px;height:35px}}.case-heading{display:grid;grid-template-columns:max-content;max-width:100%}.case-heading>div{width:0;min-width:100%}.case-heading .philips-logo{width:100%;height:auto;object-fit:contain}.prose a[href="https://vc.ru/marketplace/101057-biznes-na-avtolampah"]{color:#246ca6;text-decoration-color:#246ca6;text-decoration-thickness:1px;text-underline-offset:5px}.prose a[href="https://vc.ru/marketplace/101057-biznes-na-avtolampah"]:after{content:"";display:inline-block;width:1.1em;height:1.1em;margin-left:.3em;vertical-align:-.15em;background:currentColor;-webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M7 17 17 7M7 7h10v10'/%3E%3C/svg%3E") center/contain no-repeat;mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M7 17 17 7M7 7h10v10'/%3E%3C/svg%3E") center/contain no-repeat}.prose a[href="https://vc.ru/marketplace/101057-biznes-na-avtolampah"]:hover{color:#174e7c;text-decoration-color:currentColor}@media print{.prose a[href="https://vc.ru/marketplace/101057-biznes-na-avtolampah"]:after{content:""}}.hero-title{display:block;padding-top:12px}.hero h1{font-size:clamp(39px,5.95vw,78px);font-weight:750;line-height:1.06;letter-spacing:-.045em}.hero h1 em{color:#3c7650}@media(max-width:650px){.hero-title{padding-top:12px}.hero h1{font-size:clamp(26px,6.5vw,42px);line-height:1.1;letter-spacing:-.04em}}@media print{.hero h1{font-size:34pt;letter-spacing:-1.2px}}.hero-benefits{margin:0;padding-left:22px;color:#c5d2bd;font-size:18px;line-height:1.65}.hero-benefits li{padding-left:4px;margin:10px 0}.hero-benefits li::marker{color:#b5c6a4}@media(max-width:650px){.hero-benefits{font-size:17px}}@media print{.hero-benefits{font-size:11pt}}.hero-panel{min-height:350px;padding-top:32px;padding-bottom:32px}.ecosystem{min-height:280px;transform:scale(.85)}@media(max-width:950px){.ecosystem{transform:scale(.75)}}@media(max-width:650px){.hero-panel{min-height:unset;padding-top:28px;padding-bottom:20px}.ecosystem{min-height:260px;margin-top:12px;transform:scale(.75)}}@media print{.hero-panel{min-height:250px;padding:25px}.ecosystem{min-height:220px;transform:scale(.6)}}.audience-cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin:28px 0 32px}.audience-card{padding:28px;background:#eef2e9;border:1px solid var(--line);border-radius:8px}.audience-card>svg{display:block;width:32px;height:32px;color:var(--green);margin-bottom:22px}.prose .audience-card h4{font-size:24px;line-height:1.25;margin:0 0 14px;color:var(--dark)}.prose .audience-card p{font-size:18px;line-height:1.6;margin:0}.prose .audience-card .audience-detail{margin-top:18px;color:var(--muted)}@media(max-width:650px){.audience-cards{grid-template-columns:1fr;gap:14px}.audience-card{padding:24px}.prose .audience-card h4{font-size:22px}}@media print{.audience-cards{grid-template-columns:1fr 1fr;break-inside:avoid;-webkit-print-color-adjust:exact;print-color-adjust:exact}.audience-card{padding:18px}.prose .audience-card h4{font-size:15pt}.prose .audience-card p{font-size:11pt}}nav a{align-items:center}nav a>span{line-height:1.4;flex-shrink:0}nav a{align-items:flex-start}nav a>span{font-size:inherit;height:1.4em;display:flex;align-items:center;flex-shrink:0}.nav-number{font-size:12px;line-height:1.4}@media(max-width:950px){.mobile-open nav a>span{font-size:inherit}.mobile-open .nav-number{font-size:14px}}.development-overview{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;background:#eef2e9;border-radius:8px;padding:30px 26px;margin:28px 0 32px}.development-item{border-top:1px solid #bdcbb1;padding-top:22px}.development-icon-row{display:flex;align-items:center;justify-content:space-between;color:#7d9769;margin-bottom:24px}.development-icon-row svg{width:32px;height:32px}.development-icon-row span{font-size:16px;font-variant-numeric:tabular-nums}.prose .development-item h4{font-size:24px;line-height:1.3;margin:0 0 16px;color:var(--dark)}.prose .development-item p{font-size:18px;line-height:1.6;margin:0;color:#65775e}@media(max-width:650px){.development-overview{grid-template-columns:1fr;gap:28px;padding:24px}.development-icon-row{margin-bottom:16px}.prose .development-item h4{font-size:22px}}@media print{.development-overview{grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;padding:20px;break-inside:avoid;-webkit-print-color-adjust:exact;print-color-adjust:exact}.prose .development-item h4{font-size:15pt}.prose .development-item p{font-size:11pt}.development-icon-row{margin-bottom:16px}}.demand-scales{margin:24px 0 32px}.prose .demand-scales-caption{font-size:18px;color:var(--muted);margin:0 0 26px}.demand-scale-row{margin:0 0 23px}.demand-scale-label{display:flex;align-items:baseline;justify-content:space-between;gap:20px;font-size:18px;line-height:1.5;margin-bottom:10px}.demand-scale-label strong{white-space:nowrap;font-variant-numeric:tabular-nums;font-weight:600;color:var(--dark)}.demand-scale-track{height:10px;background:#e5ecdf;border-radius:5px;overflow:hidden}.demand-scale-track>div{height:100%;background:var(--green);border-radius:5px}.demand-scale-total{display:flex;justify-content:space-between;align-items:baseline;gap:20px;border-top:1px solid var(--line);padding-top:20px;font-size:18px;line-height:1.5}.demand-scale-total>span:last-child{white-space:nowrap;font-variant-numeric:tabular-nums;color:var(--dark)}@media(max-width:650px){.demand-scale-label{gap:12px}.demand-scale-total{flex-wrap:wrap;gap:8px 20px}}@media print{.demand-scales{break-inside:avoid;print-color-adjust:exact;-webkit-print-color-adjust:exact}.demand-scale-label,.demand-scale-total,.prose .demand-scales-caption{font-size:11pt}.demand-scale-row{margin-bottom:16px}}.visual.demand-scales{margin:30px 0 42px}.demand-scales .bar-row b{white-space:nowrap;font-variant-numeric:tabular-nums}@media(max-width:650px){.visual.demand-scales{margin:25px 0 30px}}.prose .demand-scales .visual-head h3{font-size:36px;line-height:1.25;font-weight:550;letter-spacing:-.35px;margin:10px 0 0}@media(max-width:950px){.prose .demand-scales .visual-head h3{font-size:31px}}@media(max-width:650px){.prose .demand-scales .visual-head h3{font-size:30px}}@media print{.prose .demand-scales .visual-head h3{font-size:23pt}}.visual.demand-summary h3{font-size:42px}.traffic-calculator{border-top:1px solid #cbd7c2;margin-top:30px;padding-top:26px}.traffic-calculator h4{font-size:24px;line-height:1.35;margin:0 0 26px;color:var(--dark)}.traffic-controls{display:grid;grid-template-columns:1fr 1fr;gap:28px}.traffic-controls label>span{display:flex;justify-content:space-between;gap:12px;font-size:18px}.traffic-controls strong{color:var(--green);font-variant-numeric:tabular-nums}.traffic-controls input{display:block;width:100%;margin:20px 0;accent-color:var(--green);cursor:pointer;min-height:24px}.traffic-controls input:focus-visible{outline:2px solid var(--green);outline-offset:4px}.traffic-controls small{display:block;font-size:16px;line-height:1.5;color:var(--muted)}.traffic-results{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:28px;padding:24px;background:#e0e9d8;border-radius:6px}.traffic-results>div{display:flex;flex-direction:column;gap:8px}.traffic-results strong{font-size:32px;font-weight:650;letter-spacing:-1px;white-space:nowrap;color:var(--dark);font-variant-numeric:tabular-nums}.traffic-results span{font-size:18px}.traffic-formula{font-size:16px;line-height:1.5;color:var(--muted);margin:18px 0}.traffic-calculator .source{line-height:1.6}@media(max-width:650px){.traffic-controls{grid-template-columns:1fr;gap:24px}.traffic-results{grid-template-columns:1fr;padding:22px}.traffic-results strong{font-size:30px}.traffic-calculator h4{font-size:22px}}@media print{.traffic-controls input{display:none}.traffic-results{grid-template-columns:1fr 1fr}.traffic-results strong{font-size:22pt}.traffic-calculator{break-inside:avoid}.traffic-controls{grid-template-columns:1fr 1fr}}.traffic-results{background:var(--green);color:#f4f6e9;padding:28px;border-radius:8px;print-color-adjust:exact;-webkit-print-color-adjust:exact}.traffic-results strong{color:#f4f6e9;font-weight:750}.traffic-results-title{grid-column:1/-1;font-size:13px;line-height:1.6;letter-spacing:1.5px;font-weight:650;margin:0;color:#e1ead9}.traffic-results span{color:#f4f6e9}@media(max-width:650px){.traffic-results{padding:24px}}.traffic-results{gap:12px}.traffic-controls label:focus-within,.traffic-controls input:focus,.traffic-controls input:focus-visible{outline:none}.traffic-controls input[type=range]{appearance:none;-webkit-appearance:none;background:transparent;border:0;box-shadow:none;height:24px;padding:0;color:var(--green)}.traffic-controls input[type=range]::-webkit-slider-runnable-track{height:8px;border:0;border-radius:4px;background:linear-gradient(to right,var(--green) 0 var(--range-fill),#d7dfd0 var(--range-fill) 100%)}.traffic-controls input[type=range]::-webkit-slider-thumb{appearance:none;-webkit-appearance:none;width:18px;height:18px;margin-top:-5px;background:var(--green);border:0;border-radius:50%;box-shadow:none}.traffic-controls input[type=range]:active::-webkit-slider-thumb{background:var(--dark)}.traffic-controls input[type=range]::-moz-range-track{height:8px;border:0;border-radius:4px;background:#d7dfd0}.traffic-controls input[type=range]::-moz-range-progress{height:8px;border-radius:4px;background:var(--green)}.traffic-controls input[type=range]::-moz-range-thumb{width:18px;height:18px;background:var(--green);border:0;border-radius:50%;box-shadow:none}.traffic-controls input[type=range]:active::-moz-range-thumb{background:var(--dark)}.traffic-controls input[type=range]:focus-visible::-webkit-slider-thumb{box-shadow:0 0 0 3px #f0f4e9,0 0 0 5px #7d9769}.traffic-controls input[type=range]:focus-visible::-moz-range-thumb{box-shadow:0 0 0 3px #f0f4e9,0 0 0 5px #7d9769}.prose .demand-scales p.source{font-size:12px;line-height:1.6;color:var(--muted);margin:20px 0 0}@media(max-width:650px){.prose .demand-scales p.source{font-size:11px}}@media print{.prose .demand-scales p.source{font-size:8pt}}.ad-comparison{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:28px 0;margin:-12px 0 36px}.ad-comparison>.eyebrow{color:var(--muted)}.ad-comparison h4{font-size:24px;line-height:1.35;margin:14px 0 20px}.ad-comparison-main{display:flex;align-items:center;justify-content:space-between;gap:24px}.ad-comparison-main>div{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px 14px}.ad-comparison-main strong{font-size:36px;line-height:1.25;color:var(--dark);font-weight:650;letter-spacing:-1px}.ad-comparison-main span{font-size:18px;color:var(--muted)}.ad-comparison-main button{white-space:nowrap}.ad-comparison>p{font-size:18px;line-height:1.6;margin:14px 0 0}.ad-comparison>p.source{font-size:12px;color:var(--muted);margin-top:6px}.ad-dialog{width:min(920px,calc(100vw - 40px));max-height:88dvh;overflow:auto;padding:36px;border:1px solid var(--line);border-radius:12px;background:#fafaf6;color:#26382e;box-shadow:0 24px 80px #102b3040}.ad-dialog::backdrop{background:#102b30a6;-webkit-backdrop-filter:blur(5px);backdrop-filter:blur(5px)}.ad-dialog-heading{display:flex;align-items:flex-start;justify-content:space-between;gap:20px}.ad-dialog-heading h2{font-size:30px;line-height:1.25;margin:12px 0 24px}.ad-dialog-heading .icon-btn{flex-shrink:0}.ad-dialog p{font-size:18px;line-height:1.6}.ad-dialog h3{font-size:24px;line-height:1.35;margin:30px 0 16px}.ad-channel-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}.ad-channel-grid>div{padding:22px;background:#eef2e9;border-radius:6px}.ad-channel-grid h4{font-size:20px;margin:0 0 12px}.ad-channel-grid strong{font-size:28px;color:var(--green)}.ad-channel-grid p{margin:6px 0 0}.ad-scenarios{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}.ad-scenarios button{padding:18px;text-align:left;border:1px solid var(--line);background:transparent;border-radius:6px;display:flex;flex-direction:column;gap:12px;font-size:16px;line-height:1.5}.ad-scenarios button.selected{border-color:var(--green);background:#e5eddf;box-shadow:inset 0 0 0 1px var(--green)}.ad-scenario-title{font-size:18px;font-weight:650}.ad-scenarios strong{color:var(--green)}.ad-budget{background:var(--dark);color:#f4f6e9;padding:24px;margin:24px 0;border-radius:8px}.ad-budget h3{margin:0 0 20px}.ad-budget dl{margin:0}.ad-budget dl>div{display:flex;justify-content:space-between;gap:16px;border-color:#ffffff30}.ad-budget dt,.ad-budget dd{color:inherit;font-size:18px}.ad-budget dd{margin:0;font-weight:650}.ad-dialog p.source{font-size:13px;line-height:1.6;color:var(--muted)}.ad-dialog .source a{color:#246aa3;text-decoration:underline}.ad-dialog .source svg{vertical-align:middle}@media(max-width:650px){.ad-comparison-main{align-items:flex-start;flex-direction:column;gap:16px}.ad-comparison-main strong{font-size:30px}.ad-dialog{padding:24px 20px;width:calc(100vw - 24px);max-height:92dvh}.ad-dialog-heading h2{font-size:25px}.ad-channel-grid,.ad-scenarios{grid-template-columns:1fr}.ad-budget dl>div{flex-direction:column;gap:6px}.ad-dialog h3{font-size:22px}}@media print{.ad-dialog,.ad-comparison-main button{display:none!important}.ad-comparison{break-inside:avoid}.ad-comparison-main strong{font-size:25pt}}.ad-comparison{background:#f8efec;border:1px solid #e8d5cf;border-radius:8px;padding:30px;margin:-12px 0 36px;color:#593c36}.ad-comparison>.eyebrow{color:#997065}.ad-comparison h4,.ad-comparison-main strong{color:#884c40}.ad-comparison-main span,.ad-comparison>p,.ad-comparison>p.source{color:#967267}.ad-comparison-main .text-btn{color:#a05243}.ad-comparison-main .text-btn:hover{color:#793c31}.ad-comparison-main .text-btn:focus-visible{outline-color:#b67e70}@media(max-width:650px){.ad-comparison{padding:24px 20px}}@media print{.ad-comparison{padding:22px;print-color-adjust:exact;-webkit-print-color-adjust:exact}}.traffic-calculator>.ad-comparison{width:100%;margin:16px 0 0;padding:28px}@media(max-width:650px){.traffic-calculator>.ad-comparison{padding:24px}}.traffic-results .traffic-formula{grid-column:1/-1;font-size:12px;line-height:1.5;color:#e1ead9;margin:4px 0 0}.ad-comparison>.eyebrow{display:block;margin-bottom:20px}.ad-cost-caption{flex-basis:100%;font-size:18px;line-height:1.5;font-weight:400;color:#884c40;margin:0}.traffic-calculator>details.ad-comparison{padding:0}.ad-comparison summary{display:flex;align-items:center;justify-content:space-between;gap:16px;list-style:none;cursor:pointer;padding:16px 24px;color:#884c40;font-size:18px;font-weight:550}.ad-comparison summary::-webkit-details-marker{display:none}.ad-comparison summary svg{flex-shrink:0;transition:transform .2s}.ad-comparison[open] summary svg{transform:rotate(180deg)}.ad-comparison[open] .ad-comparison-main{padding:0 24px 20px;animation:ad-reveal .2s ease-out}@keyframes ad-reveal{0%{opacity:0;transform:translateY(-4px)}to{opacity:1;transform:none}}@media(prefers-reduced-motion:reduce){.ad-comparison[open] .ad-comparison-main{animation:none}}.ad-table-wrap{overflow-x:auto}.ad-table-wrap table{margin:20px 0 0}.ad-table-wrap td:last-child{white-space:nowrap}.ad-table-wrap th,.ad-table-wrap td{text-align:left}.ad-table-wrap tbody tr,.ad-table-wrap tbody th,.ad-table-wrap tbody td{background:#fff;color:#26382e}.ad-comparison-content{padding:0 24px 24px}.ad-comparison-content>h4{margin:0 0 14px}.ad-comparison-content>p{font-size:16px;line-height:1.6;margin:0 0 20px}.ad-comparison-scroll{overflow-x:auto}.ad-comparison-table{margin-block:0;border:0;border-collapse:collapse;width:100%;font-size:17px;line-height:1.45;font-variant-numeric:tabular-nums}.ad-comparison-table :is(th,td){padding:14px 12px;border:0;text-align:right}.ad-comparison-table th:first-child{text-align:left}.ad-comparison-table thead th{background:#efddd8;color:#693f38}.ad-comparison-table tbody tr,.ad-comparison-table tbody th,.ad-comparison-table tbody td{background:transparent}.ad-comparison-table thead th{font-weight:600}.ad-comparison-table tbody th{font-weight:500}.ad-comparison-table tbody tr+tr{border-top:1px solid #e5cfc8}.ad-comparison-table td{white-space:nowrap}.ad-comparison-table strong{color:#783e38;font-weight:650}@media(max-width:650px){.ad-comparison-content{padding:0 16px 20px}.ad-comparison-table{min-width:480px}.ad-comparison-table :is(th,td){padding:12px 8px}}.wordstat-modal select{appearance:none;padding-right:38px;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 24 24' fill='none' stroke='%2355715a' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 12px center}.header-logo-image{display:block;height:34px;width:auto;max-width:185px;object-fit:contain}@media(max-width:650px){.header-logo-image{max-width:120px}}@media screen{.document-layout+.closing{margin-top:40px}}.closing[hidden]{display:none}
